Most businesses know when their website looks outdated. But a new look alone isn’t the only thing preventing your website from really working for you. If your website doesn’t have a clear strategy behind it, you’re just putting fresh paint on a weak foundation.
What Is a Website Strategy?
Website strategy is the intentional planning behind the design, structure, content, and functionality of your site. But you can’t just whip something up overnight. It starts with understanding your goals, your audience, and how your website fits into the larger customer journey.
Your strategy includes:
- The keywords and audiences you need to hit
- The language you use to describe what you do
- The goals and benchmarks you want to hit
Strategy-Driven Websites Work Harder
At Giant Shoe Creative Agency, we help businesses in Niagara, Hamilton, and across the GTA build websites that do something — generate leads, increase sales, or deepen brand engagement. A well-thought-out website will connect with your ideal audience. You need to clearly communicate your value and guide visitors toward a goal. Are they booking a meeting or sales call? Making a purchase? Let’s talk about it.
