{"id":2602,"date":"2024-01-16T16:42:03","date_gmt":"2024-01-16T16:42:03","guid":{"rendered":"https:\/\/giantshoecreative.com\/?p=2602"},"modified":"2024-03-13T17:55:11","modified_gmt":"2024-03-13T17:55:11","slug":"footwear-and-fried-chicken-how-unconventional-brand-partnerships-can-boost-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/giantshoecreative.com\/footwear-and-fried-chicken-how-unconventional-brand-partnerships-can-boost-your-marketing-strategy\/","title":{"rendered":"FOOTWEAR AND FRIED CHICKEN: HOW UNCONVENTIONAL BRAND PARTNERSHIPS CAN BOOST YOUR MARKETING STRATEGY"},"content":{"rendered":"\t\t
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In the ever-evolving landscape of marketing, brands are constantly seeking innovative ways to capture the attention of their audience. One strategy that has gained prominence in recent years is brand partnerships. Remember the infamous <\/span>Redbull x GoPro Startos<\/span><\/a> campaign or the always-viral <\/span>puppy and kitten interviews with celebrities from Buzzfeed<\/span><\/a> and local animal shelters? These collaborations were successful because they generated excitement and intrigue, allowing both brands to enter new markets. It’s a win-win situation for everyone.\u00a0<\/span><\/p>

Collaborations between brands can create a powerful synergy, but what happens when these partnerships step outside the boundaries of convention? The result is often unexpected, exciting, and best of all, effective. In this blog, we’ll delve into the world of unconventional brand partnerships, exploring how they can breathe new life into your marketing strategy. We’ll also provide a checklist for success and a hypothetical scenario to illustrate the concept in action.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Power of Unconventional Collaborations<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To understand the impact of unconventional brand partnerships, we must first differentiate them from conventional ones. Traditional collaborations often occur between brands within the same industry or those with related products or services. Think <\/span>Taco Bell and Doritos<\/span><\/a> \u2014 Frito-Lay created a Dorito-flavoured taco shell for an exciting twist on the Locos Taco recipe. While these partnerships can be effective, they are also expected. In contrast, unconventional collaborations involve brands from entirely different spheres, creating a unique and attention-grabbing fusion.<\/span><\/p>

Unconventional partnerships have the power to disrupt the market and capture the audience’s imagination. They pique curiosity, generate buzz, and drive engagement. The novelty and surprise factor associated with unexpected collaborations can significantly boost your marketing efforts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why Unconventional Partnerships Work<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The success of unconventional partnerships is rooted in psychology. Humans are naturally drawn to novelty and surprise. When two unrelated brands come together, it creates a cognitive dissonance that demands attention. People are curious to understand how these partnerships make sense, and this curiosity is a powerful marketing tool.<\/p>

For example, when fashion brand Louis Vuitton collaborated with the video game “League of Legends” to create a limited-edition capsule collection, it raised eyebrows and generated conversations. The unexpected union of high-end fashion and gaming showcased the limitless potential of unconventional partnerships, while also introducing new audiences to both brands that they may not have reached otherwise.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Unconventional Brand Partnerships in Action: Real-life Examples<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Let\u2019s explore some other unconventional but highly successful brand partnerships:<\/span><\/p>