Brad Moore has been fired from nearly every job he ever had. Usually for being too interested in the wrong parts of it.

He is the President of Giant Shoe Creative Agency, a production studio and creative marketing agency based in St. Catharines, Ontario, serving brands across Canada since 2012. His background spans photography, video, design, and brand strategy, and he built Giant Shoe around a conviction that great creative work and a great process are not enemies. They are the same thing, done in the right order.

Who Let the CEO Back Into the Room? is built around The Pyramid Process, a nine-stage project management framework Brad developed over fifteen years of projects that kept breaking in the same place. It has been applied across marketing, construction, agriculture, technology, hospitality, and municipal government. The industries change. The sequence problem does not.

Brad speaks at conferences and events across Canada on The Pyramid Process and the future of creative partnership. He also works directly with teams and organizations looking to build a better way of running projects. If you have ever poured yourself into something, believed in it completely, and watched it stall for reasons nobody could quite name, this book and this framework were built for you.

Available for speaking engagements, team workshops, and agency partnerships.