As a leader in your company, you understand the significance of anticipating your customers’ needs and delivering engaging content in a timely manner. However, it can be difficult to keep up with the latest trends and strategies in the ever-evolving world of marketing. And amidst the ongoing discussions about AI’s role in the business world, figuring out how to navigate this landscape can become even more complex to understand.
This is the moment when many clients partner with us here at Giant Shoe Creative Agency — we are not only a team of creative and strategic experts, but also a partner who embraces the latest tools like AI technology to enhance our productivity and results.
Not too long ago, using video in your marketing was the best way to stand out and impress your target demographic. Shortly after that, social media transformed marketing discourse into a socially conscious dialogue with consumers. Now that AI is here to stay, one thing is certain: the rules have changed again.
The ability of machines to mimic human intelligence in areas such as language comprehension, image recognition, and decision-making is known as artificial intelligence (AI). Just as Giant Shoe has stayed at the forefront of these evolutions for the past decade, we have made it a priority to invest in the knowledge and application of AI technologies to ensure that our team is fully equipped and confident to deliver the best results to our clients.
If you’re still skeptical about the benefits of incorporating AI into your business, here are three ways in which an agency proficient in artificial intelligence can assist your business, with examples from Giant Shoe.
1. Creating content faster and with higher quality to deliver results
Content planning involves lots of moving parts—research, copywriting and scheduling—and, when used inefficiently, can take up a lot of a company’s resources. But with the assistance of AI, you can efficiently complete all the above tasks in a considerably shorter amount of time, while still producing high-quality content.
For example, we use AI to come up with and sort through creative slogans, captions, and descriptions by feeding the machine information such as the brand’s tone, mission, and other campaign-specific details to increase productivity.
A travel agency wanted to create a blog post about the best destinations for winter vacations. We used an AI tool to research and generate a draft based on their keywords and criteria. Using the brand’s voice, the tool produced a well-written and engaging article in minutes, saving everyone time and effort. We only had to make some minor edits and add some images before publishing the post.
2. Making better decisions based on data-driven insights
Sorting and gathering multiple layers of data can be a long and tedious process. However, when you integrate AI software into your reporting routine, you can let the machine do the hard work for you. This provides you with additional time to make business decisions that accurately align with your data but also more closely meet the specific needs of your brand.
At Giant Shoe, we use AI to examine your customers’ actions, likes, and dislikes, and comments in order to fine-tune your offerings.
A clothing store wanted to increase sales and customer loyalty. We used an AI tool to segment their customers based on their purchase history, preferences, and demographics. The tool then automatically sent personalized emails and ads to each segment, offering them relevant products, discounts, and recommendations. The store saw an increase in click-through rates, conversions, and repeat purchases.
3. Enhancing customer engagement and loyalty with greater personalization
In addition to helping sort and analyze data, AI can also be used to assist with your customer service activities. Whether it is an email blast, a social media update, or a loyalty program, we can expertly leverage AI to personalize your marketing content for each of your customers based on their preferences and habits.
A restaurant wanted to attract more customers and improve their satisfaction. We used an AI tool to analyze their customers’ feedback, reviews, and ratings. The tool then generated customized messages and offers for each customer, based on their likes, dislikes, and suggestions. The restaurant sent these messages and offers via SMS or email, inviting them to visit again or try something new. The customers felt valued and appreciated, and the restaurant gained more loyal patrons.
The Bottom Line: AI is an Effective Tool for Efficient Growth
It’s all about moving quickly and saving time without losing quality. We have found that AI is a useful tool that can supplement and enhance human creativity rather than replace it. With the boost of AI, there is more time to cater to your company’s individual needs and focus on the bigger picture in general. Errors can be minimized, efforts improved, and new ideas created. When tasks can be completed, and data gathered, we can spend more time adding perspective, creativity, and thoughtfulness to solving the bigger challenges and helping grow your business.
AI might sound complicated or out of reach, but we are here to clear up the confusion. Our company is committed to staying at the forefront of developments in the industry, which is why our management has completed University AI Strategy programs. Our team as a whole makes sure that all of our AI features are honest, useful, and in line with the values of your company. The foundation of AI ethics is the safeguarding of human rights and dignity; there are also basic principles of openness and equity, and we must never forget the necessity of human oversight of AI systems.
LET'S LEVERAGE AI TOGETHER
We can’t wait to put AI to work for you alongside our team of experts and help you reach your marketing goals. Get in touch with us right away to learn how we can supercharge your marketing campaigns.
