Everything else in your marketing points here. The ad, the post, the email, the business card, the search result. All of it is traffic heading toward one destination, and if that destination is slow, confusing, or out of date, you're paying to send people somewhere that talks them out of making a purchase.
Our website builds include:
Strategy. Goals, audience, competitors, and the paths people need to take through the site.
Custom branding. Not a template with your logo dropped in the corner.
Standardized practises. WordPress or Shopify, absolutely no proprietary CMS and no vendor lock-in.
Search and AI readiness. Schema, clean structure, fast load, proper redirects.
Analytics. Google Analytics, Search Console, and the option for custom events for more precise tracking.
Accessibility. Designed and developed with WCAG standards.
Training. Videos, a handoff call, and a site your team leaves feeling in control of.
After-launch support. Hosting, maintenance, and support if you want them. No obligation.
Logo Design
Positioning
Brand Strategy
Brand Identity
Campaign Strategy
Campaign Development + Monitoring
Google Ads + Search Engine Marketing (SEM)
Social Ads
Out-of-Home Advertising
Email Marketing Campaigns
Target Audience + Positioning
Data Gathering
Data Analytics
Marketing Consultation
Ideation Sessions
Brainstorming Campaigns
Concept Development
Food Photography
Product Photography
Automotive Photography
Portrait Sessions
Natural Light Photography
Studio Setup
Event Coverage
Preproduction + Storyboarding
Commercial Production
Motion Design + Animation
Event Coverage
Email Campaigns
Pitch Decks
Flyers, Brochures + Posters
Commercial Signage
Printing Services
Lawn Signs
Social Media Templates
BRAND ACTIVATION
EVENT PLANNING + COORDINATION
BRAND AMBASSADORS
User Experience + User Interface
Responsive Design
Website Hosting
WordPress Development
Shopify Development
Ecommerce
ON-PAGE OPTIMIZATION
CONTENT CREATION
KEYWORD RESEARCH
TECHNICAL SUPPORT
Social Media Management
Social Media Strategy
Influencer Marketing Management
Community Outreach
Contest Management
It is likely that, depending on what you're working with, it will be more cost effective to start a new site rather than try to "spruce up" your old one.
We work in a staging environment, move the good content over from your old site, and the replace it. Trying to work on a live site is risky, and untangling poorly set-up processes and redeveloping bad code is expensive.
If your current site was built with AI, or by an inexperienced developer, there are also large security risks that are hard to see at first glance. Starting fresh allows everything to be monitored properly for best practises and security.
Launching a new site with broken links will hurt your SEO.
Our web launches include following best practises, and expanding on and developing SEO content.
Our clients have seen search traffic lifts of 40% of more after launching their new site.
You can expect a simple project to take 4-6 weeks if there are no roadblocks or delays. It is more common to see 6-8 weeks when we account for communication delays, holidays, and revision cycles.
Smaller requests like on-page updates take 2-3 business days for most of our clients. Larger requests, like custom development, can take months. If you aren't sure what the scope of your request is, reach out to us and we'll be happy to share more information.
The team at Giant Shoe Creative can write the content for your website, or work with your team on it.
Our team is full of talented copywriters, researchers, and strategists. If you'd rather control it all yourself, we just ask that copy is finalized as early as possible into the project so revisions are quick and the site can be delivered to you sooner.
When your website is launched, it's time to look at SEO, ads, and anything else driving traffic to your website!
At Giant Shoe Creative, we offer full-service marketing. This means that when we wrap one project, we can seamlessly start on the next one. For website support, we offer SEO, hosting, and both technical and front-end maintenance. For our other teams, we offer a wide range of marketing services that we're happy to discuss.
