A single production day, planned properly, can produce more content than many teams are able to put out in weeks. The most important thing is identifying what you actually need and planning how it's getting made.
Are you looking for a brand video? Website how-to's? Thirty-second ads? Sixty-second ads? Vertical pieces for social or horizontal for YouTube?
Every piece you're looking for can come from the same shoot, as long as it is done right. But do you know why you want a video in the first place?
Video is the format your buyers already trust. People will watch a thirty-second product demo who would never read the same information as a paragraph. On your website it keeps visitors on the page longer and gives them a reason to keep scrolling.
Paid media runs on creative volume. Ad platforms reward fresh assets and punish fatigue. A campaign with one video in it decays and has nothing to swap in. A campaign with multiple videos lets you test and refresh for months.
And not all of it is customer-facing. Some of the most valuable video a company produces never leaves the building. Safety briefings, training modules, onboarding, culture pieces. We've been producing exactly that for industrial clients for years, and it's usually the thing an operations-heavy business is most surprised to discover it needed.
Logo Design
Positioning
Brand Strategy
Brand Identity
Campaign Strategy
Campaign Development + Monitoring
Google Ads + Search Engine Marketing (SEM)
Social Ads
Out-of-Home Advertising
Email Marketing Campaigns
Target Audience + Positioning
Data Gathering
Data Analytics
Marketing Consultation
Ideation Sessions
Brainstorming Campaigns
Concept Development
Food Photography
Product Photography
Automotive Photography
Portrait Sessions
Natural Light Photography
Studio Setup
Event Coverage
Preproduction + Storyboarding
Commercial Production
Motion Design + Animation
Event Coverage
Email Campaigns
Pitch Decks
Flyers, Brochures + Posters
Commercial Signage
Printing Services
Lawn Signs
Social Media Templates
BRAND ACTIVATION
EVENT PLANNING + COORDINATION
BRAND AMBASSADORS
User Experience + User Interface
Responsive Design
Website Hosting
WordPress Development
Shopify Development
Ecommerce
ON-PAGE OPTIMIZATION
CONTENT CREATION
KEYWORD RESEARCH
TECHNICAL SUPPORT
Social Media Management
Social Media Strategy
Influencer Marketing Management
Community Outreach
Contest Management
Every commercial shoot is a little different. We divide each project into three stages: preproduction, production, and post-production.
Preproduction includes everything in the planning stage. We develop the idea, write the scripts, storyboard, location scout, cast, and staff up for production.
Production is the big day! We handle all of the gear and talent.
Post-production covers the editing, animation, colouring, sound design, and any final wrapping required to bring the project to a close.
Unless otherwise specified, we provide all three stages, from conceptualizing to storyboarding to filming, editing, and delivering. Depending on where the piece will live, our team can also assist with caption writing and posting.
Our teams can typically provide a preview of the piece 1-2 weeks after a shoot. This varies based on the style and subject matter as well: event coverage can be turned around much faster than a full narrative piece.
If your team has a deadline, the sooner we know about it, the sooner we can schedule around it.
Rush options are available upon request.
Yes! Giant Shoe Creative can combine your professional photography and videography into one shoot. While they are different services, with different equipment and staffing, we like to offer both as a package to ensure we are capturing the moments when they happen.
For corporate events, concerts, festivals, fundraisers, and tournaments, a pair of photographers can deliver both quality photography and b-roll with no issues. For on-location interviews, an additional sound engineer may be required for recording clear audio.
We also have extensive options for staffing your commercial advertising film sets. Reach out for more information!
Yes! Giant Shoe Creative has both commercial and social video production options - or both, on the same shoot, if needed.
Vertical-video should be shot deliberately, and not just cut out from your horizontal content. Creative work performs best when it is given specific considerations for each platform.
Yes! We can help produce educational, internal, training/safety, and similar content. Pieces like these need to be professional, clear, and consistent, especially because your compliance may rely on it.
Yes! We have a range of different drone options ranging from horizontal/vertical to FPV for more dynamic content.
Droning is not always included in the work being done, so if you'd like coverage for your job site, event, or commercial, let us know in advance so we can provide the best options for drone videography.
Yes! Giant Shoe Creative Agency is based in St. Catharines, but regularly travels across Canada and the U.S.
For studio photography in Toronto and the GTA, we can either bring our mobile studio lighting or arrange location scouting/booking as needed.
For product photography, please coordinate mailing your products with our team by reaching us directly.
