Multi-channel ad campaign with the City of St. Catharines and Tourism Partnership of Niagara.
The Ask: Drive tourism to Downtown St Catharines from the GTA and Buffalo, New York.
Approach: Paid video campaign across YouTube, Meta, TikTok and Programmatic placements showcasing Downtown St. Catharines’ key attractions across the DINE, SHOP, EAT, and PLAY categories.
Results: The campaign generated over 1.3 million completed views and 8,376 clicks, achieving a 60% view-through rate — well above the typical 30–40% video benchmark.
With an average $2 CPC, outperforming both projected estimates and the $2.50–$4.00 tourism benchmark, the campaign delivered cost-efficient traffic while reinforcing Downtown St. Catharines as a compelling destination and driving qualified interest from highly engaged audiences.
The Ask: Sponsored event photography to showcase the fun and excitement of experiencing Halloween downtown.
Approach: Two photographers, drone, and videography.
Results: Delivered coverage (in costume!) including a 1-minute recap video and 50+ photos.
The Ask: Sponsored event photography to showcase the fun and excitement of the annual downtown concerts + games.
Approach: Two photographers, drone, and videography.
Results: Delivered coverage including an archival longcut, 1-minute recap video, and 100+ photos.
