Joe Apps keeps businesses across the Golden Horseshoe running. We make sure the ones who need them can find them. What started as a search engine optimization engagement has grown into photography, video, and a working partnership: they handle operations and IT, we handle design and development, and clients get one team instead of two vendors pointing at each other.
The Ask: Build search visibility for a managed IT provider competing against national firms with far deeper pockets.
Approach: Weekly content publishing aimed at the questions buyers actually ask, dedicated location landing pages across Hamilton, Burlington, Oakville, Mississauga and Toronto, and ongoing backlink acquisition.
Results: Monthly search impressions climbed from 15,199 to 31,411, doubling visibility and delivering 345,521 impressions in eleven months. Average position improved from 19.0 at takeover to a best-on-record 11.2 with an average of 100 rank-1 keywords monthly.
In the first year, Google shipped the heaviest core update of 2026. We applied a number of recovery strategies, bringing average rank back up from 26.9 to 16.1 in a single month, better than where the account started.
The Ask: Replace stock imagery with a photo library that shows the actual people behind the service.
Approach: On-site sessions and event coverage at the Joe Apps office capturing team headshots, candid shots, and environmental portraits built for use across the website, proposals, and social.
Results: A full library of brand-consistent imagery, shot to work as hero banners, service page headers, team bios and social content. The same assets now populate the website, support SEO content, and fill out the social feed.
