Alpine HVAC launched a new website in February 2025 with no search history, no social presence, and no brand assets. We have built all three since, and the interesting part is not any single channel; it is what happened when they started feeding each other.
The brand strategy and market research set the positioning. The vehicle wrap put it on the road. Social put it in feeds. Testimonial video gave every channel something real to say. And search caught the demand the moment it turned into intent. Over the summer of 2026, searches for Alpine by name more than doubled year over year. That is what a connected program looks like from the inside.
The Ask: Work out who Alpine is in a crowded market, then put it where people would see it.
Approach: Market research into the commercial HVAC landscape, a written brand strategy defining positioning and voice, and a vehicle wrap turning the fleet into moving advertising across the service area.
Results: None of this shows up as its own metric, and it is not supposed to. The strategy is why the social voice is consistent, why the content targets building managers instead of homeowners, and why the search terms are the right ones.
Search-engine optimization and artificial intelligence optimization by developing content hubs and timely educational content to be featured in AI snippets in Google Search and other similar LLMs.
The Ask: Build search visibility for a commercial HVAC contractor launching a brand new website with zero search history.
Approach: Building a branded website based on market research and brand strategy, and then supplementing it with regular articles, service and location pages.
Research, content writing, and monthly analysis of HVAC content targeting business owners and property managers throughout the Golden Horseshoe. On-page updates are made regularly to align with reported findings.
Results: Consistent monthly growth across all web channels outperforming our 10% benchmark. Tens of thousands of annual impressions, increasing time-on-page, engaged sessions, and new users.
Monthly search impressions grew in the first year to 9,568: a 21-fold increase from launch. 81% of impressions come from within Canada, concentrated in the Golden Horseshoe service area rather than scattered across traffic that could never become a customer.
The Ask: Take over Facebook, Instagram and LinkedIn and build a presence for a commercial contractor in an industry that rarely bothers with one.
Approach: Full account management across all three platforms from March 2026, drawing on the brand strategy for voice and the testimonial library for content, so social never had to invent something to say.
Results: Over the summer that followed, searches for Alpine by name more than doubled against the same months a year earlier. Up 128%, with July, August and September each landing around 145% higher than the previous year.
