Our largest clients know not to underestimate the efficiency of our team, but it took time to earn that trust and build a process that makes sense for all of us. Let’s talk about how our agency, despite not filling up multiple offices across the country, is able to execute on projects internationally and support businesses of all sizes as they scale.
How much any agency can help your business isn’t about size, it’s about capacity. The real constraint on any account is whether the senior team has genuine bandwidth for you, and that’s a conversation worth having directly with any agency, boutique or otherwise, before you sign.
This is a fair question, and I’d be suspicious of any boutique agency that answered it with bravado instead of a straight breakdown of how their team is actually structured. So here’s ours.
A large agency has more bodies, but headcount doesn’t scale proportionally with thinking capacity. In practice, a lot of that headcount is layered. The biggest players in our industry have junior staff running single channels, account coordinators responsible for managing the paperwork, and the senior strategists who spend as little time as possible thinking about each of their dozen tasks. You’re not buying their whole team. You’re buying a slice of the attention of a few key people, and that slice gets thinner as the agency wins more business.
A boutique agency’s structure works differently by necessity. We’re built around a deliberately smaller number of committed accounts, which means the senior team’s time isn’t sliced thirty ways. In fact, our account management structure is designed around each person only have one major account at a time, so that our clients have a clear point-of-contact who moves their requests through our team here at Giant Shoe.
Our team excels at scale, and this is where we fit in best. When your internal team needs to roll out a new product nationally, rebrand for a new market, or balance multiple campaigns with their day-to-day tasks, our team can step in and make sure they can do what they do best too.
When your team needs to scale, don’t jump right to the biggest option. We’re happy to chat about how our team can make your team feel Giant. Reach out today!
