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August 24, 2022

5 Reasons You Should Be Scheduling Your Social Media Posts

Benefits to Scheduling Your Social Media Posts

Many business owners claim to not have the time to devote to social media, however it is important to utilize social media marketing so you can interact with your audience and lead conversations about your brand.

Nowadays it is important that you utilize some type of social media scheduler as a part of your business’s social media processes for a variety of reasons.

Read more to learn about the benefits of scheduling your posts!

Time Management

Scheduling your posts saves time. This is one of the main reasons why business owners and marketers should take advantage of scheduling. When you schedule your content in advance, this will give you more time to work on other responsibilities like engaging with customers and employees or focusing on important business needs.

Social Media Tip: You don’t need to post on social media every single day. Determine a frequency that works for you (we suggest 2-3 posts per week) and start there!

Create and Maintain a Cohesive Aesthetic

Your page’s aesthetic is one of the best ways to grow your account. It is also an excellent way to build brand recognition, so it is important that you create a cohesive Instagram aesthetic for your profile (Later Blog).

Scheduling will allow you to see the layout of how your posts will look next to previously posted content. This preview allows you to see what your followers will see in advance and make any revisions you think necessary.

Audience Reach

Scheduling your content will grant you the ability to post at “peak” engagement days and times, even when you are unavailable (Later Blog). Scheduling tools are regularly updated to simplify the process further and now include options for scheduling stories and reels, in addition to regular posts.

Brand Consistency

Consistency is KEY when wishing to expand your audience. Posting content that encourages your followers to come back to your page is very important when looking to attract and retain followers. A great example would be if you are a restaurant that offers daily lunch specials – scheduling those posts to go out at the same time every day keeps your followers coming back (Lyons Marketing).

When done successfully, it is very likely that the algorithm will recognize your activity and show your audience more of your content.

Peaceful and warm living room with styled furniture and caucasian woman relaxes doing yoga sitting on carpet on floor in daytime.

Free Up Your Personal Time

Social media doesn’t sleep – but that doesn’t mean that you don’t have to either! It is important to have (or try to have) a work-life balance and have the ability to step back and rest. Knowing your content is scheduled to go out without you have to manually do so is a great way to step away from your screen without worry.

Now What?

There are many social media schedulers available! Here are a few:

Check them out and see which one works for you!

Where We Come In

At Giant Shoe Creative Agency, we can provide you with both social media management and coaching to help develop a content strategy and schedule that works for you and your audience to help you grow!

To learn more about how your brand can best utilize scheduling, let’s chat!